Bachelor of Arts in Art - Plan V (Graphic Design and Marketing)

Requirements (98 units)

Total units required for graduation: 180

This program is designed for students with a strong interest in graphic design, marketing, public relations and business communications.

Requirements for the B.A. in Art - Plan V (Program Code: AGDM)

Lower-division requirements (36)
ACCT 211Introductory Accounting I4
ART 120Introduction to Two Dimensional Design4
ART 124Introduction to Digital Media Design4
ART 221Art History: Prehistoric Times through the Middle Ages4
ART 222Art History: Africa, Asia, the Americas and Oceania4
ART 223Art History: Renaissance to the Present4
ART 232Principles of Design Management4
ART 238Production of Visual Information Design4
Four units chosen from:4
Principles of Microeconmics
Principles of Macroeconomics
Introduction to Business and Public Administration
Upper-division requirements (50)
ART 333History of Graphic Design4
ART 342Graphic Design I5
ART 343Graphic Design II5
ART 344Graphic Design III5
ART 384Digital Motion Imaging5
ART 442Graphic Design IV5
ART 443Graphic Design V5
MKTG 305Marketing Principles4
MKTG 410Consumer Behavior4
MKTG 420Introduction to Marketing Communications.4
MKTG 446Integrated Marketing Communications4
Electives (12)
Twelve units chosen from (if not taken previously):12
Topics in Studio Art for Non-Majors
Web Design
ART 575A-E
Internship
Principles of Microeconmics
Principles of Macroeconomics
Small Business Management
Introduction to Business and Public Administration
Management and Organizational Behavior
Marketing Research
Professional Selling and Sales Management
International Marketing Management
Marketing Planning and Strategy
Internship in Marketing
Seminar in Marketing
Total Units98