Minor in Marketing

Requirements (24 units)

Requirements for a minor in Marketing

In addition to the grade point average requirements stated in Program Requirements for a Bachelor's Degree, an administration major or minor student must earn a grade of ("C") 2.0 or better in all units used to fulfill the requirements of the concentration or minor.

MKTG 305Marketing Principles4
MKTG 410Consumer Behavior4
Sixteen units chosen from:16
Product Management
Marketing Research
Introduction to Marketing Communications.
Professional Selling and Sales Management
Marketing Decision-Making
Integrated Marketing Communications
Retailing
International Marketing Management
Marketing Planning and Strategy
Advanced Marketing Communication
Sports and Entertainment Marketing
Advanced Sports Marketing Planning and Strategy
Advanced Entertainment Marketing Planning and Strategy
Services Marketing
MKTG 575B-D
Internship in Marketing
Seminar in Marketing
MKTG 595A-E
Independent Study
Total Units24