Minor in Sports and Entertainment Marketing

Requirements (24 units)

Requirements for a minor in Sports and Entertainment Marketing

In addition to the grade point average requirements stated in Program Requirements for a Bachelor's Degree, an administration major or minor student must earn a grade of "C" (2.0) or better in all units used to fulfill the requirements of the major or minor.

MKTG 525Sports and Entertainment Marketing4
MKTG 550Advanced Sports Marketing Planning and Strategy4
MKTG 555Advanced Entertainment Marketing Planning and Strategy4
Twelve units chosen from:12
Human Resources Management
Marketing Principles
Consumer Behavior
Marketing Research
Introduction to Marketing Communications.
Professional Selling and Sales Management
Internship in Marketing
Seminar in Marketing
Total Units24