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MKTGĀ 573. Hospitality Marketing Management. 4 Units.

Integrative approach to strategic hospitality marketing problem-solving and decision-making including the planning, design and execution of a comprehensive situation analysis, identification and evaluation of strategic marketing alternatives, and the implementation of marketing plans and programs. Focus is on the interacting effects of such factors as selling, advertising, pricing, consumer behavior and channels of distribution (course substitution for MKTG 496 with Department Chair permission).