Minor in Marketing

Requirements for a minor in Marketing (21 units)

Required Courses: (9)
MKTG 3050Marketing Principles3
MKTG 3160Research Methods3
MKTG 4100Consumer Behavior3
Twelve units from the following courses: (12)12
Marketing Research
Marketing Communications
Professional Selling and Sales Management
Integrated Marketing Communications
Retailing and Ecommerce
International Marketing
Digital Marketing
Strategic Issues in International Business
Strategic Marketing Planning
Marketing Data Analytics
Sports, Entertainment, and Hospitality Marketing
Experiential Marketing
Total Units21